Seattle, WA – The U.S. Army Green Beret who convinced Colin Kaepernick to kneel in protest is questioning Kaepernik's role in the latest Nike ad about "sacrificing everything."

Colin Kaepernick started his protests of police by sitting during the national anthem during a pre-season game in 2016.

Green Beret Nate Boyer, who played one game in the NFL in the 2015 preseason, convinced Kaepernick that kneeling in protest would be less disrespectful to veterans.

Kaepernick began kneeling, but made the situation worse by saying that he was actually protesting the flag in addition to claiming police officers are racist killers.

“I am not going to stand up to show pride in a flag for a country that oppresses Black people and people of color," Kaepernick said at the time.

Now, Nike's new ad campaign features Kaepernick with the words "Believe in something. Even if it means sacrificing everything."

Kaepernick's "sacrifice" is an apparent reference to the former NFL player's inability to get re-hired after voluntarily quitting the NFL.

The "believe in something," is an apparent reference to Kaepernick calling police officers murderers, and kneeling in protest to the American flag.

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Show your support for heroes who actually sacrificed with a Sacrificing Everything Shirt HERE.

Boyer insisted that he doesn't think Kaepernick is protesting the anthem, just protesting during it, but he questioned the wording of the Nike ad while speaking with KIRO Radio's Dori Monson.

“It’s dangerous territory to suggest something like that — for me, when I hear ‘sacrifice everything,’ the last thing I think about is money,” Boyer said to Monson. "We’ve been taught that since we were children. Money isn’t everything, and if it’s a matter of sacrificing money or your brand, that’s far different than sacrificing your life.”

“Nike is a business. They’re trying to sell sneakers. I don’t think in our history we’ve really seen a revolutionary who has a brand sponsor, as far as I know. Colin is more of a pop-culture icon, I’d say. He’s a very big one, and he’s obviously a a huge advocate and a voice to many voiceless. But at the same time, this is a very different situation, and I don’t think Nike would do this if they didn’t think it was profitable. … I’m not saying he’s not deserving at all, that’s not what I’m saying — what I’m saying is all of those brands and nonprofits are absolutely capitalizing on his fame.”

Blue Lives Matter has called to boycott Nike to show them that they can't put officers' lives on the line to make money.

As an organization, Blue Lives Matter tends to avoid calling for boycotts. A company needs to do something exceptional to prompt a boycott call from Blue Lives Matter.

Blue Lives Matter has previously called for only one other boycott, in response to Ben & Jerry's marketing campaign promoting the false narrative of Black Lives Matter.

Police officers are actually getting assassinated over this false, anti-police messaging. When companies push the outrageous message that police are targeting black people for violence, they are putting officers' lives at risk to boost their profits.

By showing these companies that they'll only lose money by defaming police officers, we take away the financial incentive for these marketing campaigns.