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NBA Will Cut Black Lives Matter Messaging Next Year After Record-Low Ratings

Reunion, FL – The National Basketball Association (NBA) commissioner said the league is done with its anti-police social justice messaging and those efforts will be “largely left off the floor” next season.

“We’re completely committed to standing for social justice and racial equality and that’s been the case going back decades,” NBA Commissioner Adam Silver said during a pre-game interview with NBA Countdown before the championship game of the season, FOX News reported.

“It’s part of the DNA of this league,” Silver continued. “How it gets manifested is something we’re gonna have to sit down with the players and discuss for next season.”

However, the league commissioner was willing to allow that not all of the fans had enjoyed the anti-police demonstrations as much as the players, FOX News reported.

“I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer,” Silver explained. “My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor. And I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game.’”

The NBA put the phrase “Black Lives Matters” on its courts and allowed the players to wear anti-police social justice phrases on the back of their uniforms in lieu of their names this season, FOX News reported.

Some of the approved phrases included “Black Lives Matter,” “I Can’t Breathe,” and “Say Her Name.”

At the same time, the NBA was showing its wokeness to the world, fans responded by watching fewer basketball games on television than ever before.

TV ratings plummeted and the recent championship games were some of the lowest rated and least-watched NBA Finals ever recorded, Sports Media Watch reported.

The Miami Heat against the Los Angeles Lakers – Game 3 of the NBA Finals – on Oct. 4 averaged a 3.1 rating with 5.94 million viewers.

That was the lowest-rated and least-watched NBA Finals game ever, according to Sports Media Watch.

The second-lowest game was set during Game 2 of the 2020 NBA Finals, which averaged a 3.6 rating and 6.61 million viewers

The last time the television ratings were so low for NBA Finals was in 2003 when the San Antonio Spurs played the New Jersey Nets.

U.S. Senator Ted Cruz (R-Texas) and the owner of the Dallas Mavericks, Mark Cuban, got into a Twitter war after the senator expressed his opinion on the NBA’s ratings given its social justice campaign, FOX News reported.

“Not surprising. Personally speaking, this is the first time in years that I haven’t watched a single game in the NBA Finals. #GoWokeGoBroke,” Cruz tweeted on Oct. 6.

Cuban took immediate umbrage to the shot and fired back his own tweet about 30 minutes later.

“A US Senator with 3 @NBA teams in his state, employing thousands of people and he is rooting for their businesses to do poorly. This is who you are @tedcruz. Every minute of your life, this is exactly who you are,” the millionaire “Shark Tank” star posted.

But Cruz did not back down.

“I love @HoustonRockets & have rooted for them my entire life. I happily cheer for the Spurs & Mavericks against any non-TX team. But @mcuban the NBA is engaged in a concerted effort to (1) insult their fans & (2) turn every game into a left-wing political lecture. That’s dumb,” the senator replied.

Cuban, who has expressed his own desire to run for President more than once, refused to take that insult lying down, FOX News reported.

“You are so full of s—t,” he tweeted back at Cruz. “You haven’t watched a game of the finals, how would you know what is being said or done? Since when is a desire to end racism an insult to anyone or political? And you don’t think using #GetWokeGoBroke is a partisan insult? Again, this is who you are.”

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Written by
Tom Gantert

Tom Gantert graduated from Michigan State University with a bachelor’s degree in journalism. Tom started in the newspaper business in 1983. He has worked at the Jackson Citizen Patriot (Michigan), Lansing State Journal (Michigan), Ann Arbor News (Michigan), Vineland Daily-Journal (Michigan), North Hills News Record (Pennsylvania) and USA Today (Virginia). He is also currently the managing editor of Michigan Capitol Confidential, a daily news site of the Mackinac Center for Public Policy. Tom is the father of a Michigan State Police trooper.

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