New York, NY – A number of top-tier companies have announced they have removed their ads from “Tucker Carlson Tonight” on FOX News following his statements on police and Black Lives Matter.
Tucker Carlson, an opinionated conservative talking head, has repeatedly called out Black Lives Matter for attempting to spur a national referendum on race based on the death of 46-year-old George Floyd in the custody of the Minneapolis police on May 25, Variety reported.
On Monday, Carlson said Black Lives Matter “may be a lot of things, this moment we’re living through, but it is definitely not about Black lives.”
You can see a video from one of Carlson’s recent segments on Black Lives Matter below.
“Remember that when they come for you, and at this rate, they will,” he warned Democrats, according to Variety.
Disney, Papa John’s, Poshmark, and T-Mobile have announced they will no longer run ads on Carlson’s show.
T-Mobile’s CEO Mike Sievert tweeted “Bye-bye, Tucker Carlson” on Tuesday and explained in another message “We haven’t run ads on Tucker Carlson Tonight since early May and have cancelled all future placements. We will continue to support those who stand against racial injustice.”
— sangriapapi (@DrNygard) June 9, 2020
If you never want to see a dime from me, keep advertising on @TuckerCarlson. See what happens.
— Tim Eldred (@TimJEldred) June 10, 2020
But despite the attack on Carlson’s show, FOX News told CBS News that the network hasn’t been affected by the pushback against the popular conservative talk show host.
The network told CBS MoneyWatch that “all national dollars/ads were moved to other programs and there has not been any national money lost.”
This is not the first time advertisers have showed false bravado to impress an angry social media mob, Variety reported.
Discovery Channel’s TLC was attacked for continuing the TV show “19 Kids and Counting” after it was revealed in 2015 that the family’s oldest son, Josh Duggar, had molested his sisters 10 years earlier.
General Mills, Yum Brands’ Pizza Hut, PepsiCo’s Pure Leaf Iced Tea, Choice Hotels and Crayola LLC all made grand dramatic statements about having pulled all advertising from the show.
But none of the companies actually cancelled their advertising on TLC or any of Discovery’s other television networks, Variety reported.
At least a dozen advertisers vowed to pull advertising after FOX News’ Glenn Beck called President Barack Obama a racist in 2009 and said the President had a “deep-seated hatred” for white people.
But the advertising dollars were simply pushed to other time segments and Beck’s show continued on the network until 2011, according to Variety.
Laura Ingraham’s show “The Ingraham Angle” has also been targeted in the past by social justice warriors calling for its cancellation after some viewers took exception to comments made about the Parkland massacre and illegal immigration.
But despite the irate calls from social media, FOX News has continued to thrive, even during the recent pandemic that devastated advertising for smaller media outlets, Variety reported.
FOX Corporation CEO Lachlan Murdock said ad revenue at the network grew by 15 percent in the most recent fiscal quarter.
Murdock explained the growth as advertisers from fast food, tech, insurance, and streaming sectors moving advertising dollars into FOX News programming “mitigating most of the pullback in the categories that you would expect, such as auto, entertainment and retail,” Variety reported.
National advertising during FOX News prime-time shows jumped 65 percent in April.
But even though the network seems to be withstanding political attacks well, it has not escaped the pain of coronavirus entirely, Variety reported.
FOX News anticipates taking in $1.16 billion in advertising revenue in 2020, down 7.6 percent from the $1.25 billion it earned in 2019.
But the difference is peanuts compared to the network’s biggest cable-news competitors, who aren’t even in the same category of zeros.
In 2020, CNN only expects to make $619.2 million and MSNBC is expected to earn $672.4 million, according to Variety.